Tree Hut Rebrand

TreeHut , a viral self-care brand built on vibrant, sensorial products called for a look that was just as bold and expressive.

We reimagined their visual identity to better capture the tactile joy and unapologetic energy that defines them.

PHOTOSHOOTS!

PHOTOSHOOTS!

PHOTOSHOOTS! PHOTOSHOOTS!

TreeHut_SpringFY26_Twinkling Tulip _Shea Sugar Scrub_Goop Pull_0114_5x7.jpg
TreeHut_SpringFY26_TwinklingTulip_FoamingGelWash_Ingredient_0099_HERO_5x7.jpg
TreeHut_SpringFY26_Twinkling Tulip _Shea Sugar Scrub_In Hand_0066_5x7.jpg
TreeHut_SpringFY26_Twinkling Tulip _Shea Sugar Scrub_On Body_0021_5x7.jpg
TreeHut_CoreRebrand_GoldenVanilla_Shelfie_0046_5x7.jpg
Tree Hut_Core Rebrand_Golden Vanilla_Shea Sugar Scrub_In Hand_0038_5x7.jpg
TreeHut_CoreRebrand_GoldenVanilla_SheaSugarScrub_Ingredient_0013_5x7.jpg
TRH251_SSS_GOLDEN_VANILLA_5x7.png
TreeHut_SpringFY26_Twinkling Tulip _Foaming Gel Wash_In Hand_0112 _5x7.jpg
TreeHut_SpringFY26_Twinkling Tulip _Body Oil_On Body_0043_5x7.jpg
TreeHut_SpringFY26_Twinkling Tulip _Body Oil_In Hand_0138_5x7.jpg
TreeHut_SpringFY26_TwinklingTulip_SheaSugarScrub_Ingredient_0070_HERO_5x7.jpg
TH_CoreRebrand_CocoColada _SheaSugarScrub_Ingredient_0025_5x7.jpg
TH_CoreRebrand_CocoColada _SheaSugarScrub_InHand_1698_5x7.jpg
TH_CoreRebrand_CocoColada _SheaSugarScrub_OnBody_1600_5x7.jpg
TRH251_SSS_COCO_COLADA_5X7.png

SUPERBOWL!

SUPERBOWL!

AD: Julia Hancock, Bella Borenstein
CW: Pablo M. Rodriguez
CD: Kerrie Heckel