PEEPS MARSHMALLOW MILK

During Easter, Promised Land Dairy and Peeps teamed up to be the talk of the fridge.

Together, we launched Peeps Sweet Marshmallow Milk. To let people know about this deliciously rich spring treat, there was only one person for the job.
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Then Peeps hit the streets, delivering product door-to-door as the Marshmallow Milkman.

The Sweetness Continued

We continued to indulge fans, sharing behind the scene shots on social, creating limited edition, co-branded merch, and popping up at serendipity in NYC with a Peeps milk frozen hot chocolate.

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Case Study

Agency: Bakery Agency

Role: Together, my AD & CW partners and I concepted and sold in this campaign. We concepted and help produce the ‘Milkman’ and ‘Farmer Peep’ videos, social posts, merch, and paid media.

Founder/CCO: Micky Ogando          CD: Rodrigo Rothschild  

Junior AD: Julia Hancock     Junior AD: Daniela Fernandez         Junior CW: Paris Cipollone